Businesses are a key part of the business world, for the promotion and sale of products or services. At their core is the pursuit of profit. Businesses often choose to operate in established markets, taking advantage of existing infrastructure and structures.

Unlike entrepreneurship, which is a more innovative and adventurous process, seeking to discover new opportunities and create innovative solutions, and through creativity and flexibility, aims to overturn existing norms and create new value.  Εntrepreneurship prefers to explore uncharted territories, discovering new perspectives and challenging traditional industries with innovative approaches.