The Green Business Initiative: Small and medium-sized enterprises (SMEs) that prioritise the production of environmentally friendly products and services. These range from tangible goods, such as solar panels, to intangible offerings, such as installation services for these panels.

Adoption of green processes and technologies: Commitment to minimizing environmental harm through reducing energy and chemicals used in production, highlighting a key feature of green jobs.

Sustainability and ethical employment: Striving for a balance between environmental, economic and social sustainability while ensuring fair employment practices. Unlike their counterparts, green businesses may not explicitly emphasize their green and social objectives in their founding documents.

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